Sam Mikloskoweb design · Boulder City, NV

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Secret word sign maker

A secret word in the window is one of the cheapest ways I know to get people talking to you. Pick a word, pick a small perk, print the sign. Anyone who walks in and says the word gets the perk.

One short word reads best from the sidewalk.

A set reward everyone gets. Leave it blank to hand-write it on the sign.

Blank leaves a line to write the date in.

Prints on one letter-size page (8.5 x 11). It looks fine on a black-and-white printer too.

Your Google post

Preview

Your shop name
Secret word
SECRET
Say it at the counter for:
No purchase needed to say the word.

House rules for a secret word

  • A fixed perk, never a raffle. Everyone who says the word gets the same thing. No drawings, no "chance to win."
  • No purchase needed for the word. Saying the word shouldn't depend on buying something first.
  • Your own window only. Tape it inside your shop window or door. Not on poles, sidewalks or other people's property.

How to use it

  1. Fill in your shop name, the word and the perk. The preview updates as you type.
  2. Tap Print the sign. In the print screen, choose letter size and turn off headers and footers if your browser adds them.
  3. Tape it up facing the street, at eye level.
  4. Copy the Google post and add it as an update on your Google Business Profile, so people who look you up see it too.
  5. Tell your staff the word and the perk before the sign goes up.
  6. Change the word every week or two so it stays fun.

This page runs in your browser. Nothing you type is saved or sent anywhere.

Not sure your website or Google listing is ready for the extra traffic? Run the free website check.

Want this done for you each month?