First, see what's already there
Open Apple Maps on an iPhone or Mac and search your business name. Apple Maps often already has a listing (Apple calls it a place card) built from other sources. If you see one, you'll claim it rather than create a new one, so you don't end up with a duplicate.
Sign up for Apple Business
Apple's free tool for this used to be called Apple Business Connect. It's now part of Apple Business at business.apple.com. There's no cost to list your business.
- Go to business.apple.com and sign up with an Apple Account.
- Enter your business's legal name, address, phone number and website. Apple's older sign-up steps note that a Facebook, Instagram or TikTok page can stand in if you don't have a website.
Add or claim your location
- In Apple Business, go to Brands, then Locations, then Add Location and Add single location.
- Search for your business. Pick the existing listing if it's yours. If nothing matches, add it as a new location.
- Fill in your address, category, phone number and hours, then pick or create your brand.
- Check where the pin lands on the map. A wrong pin sends people to the wrong door.
Verify it
Apple has two kinds of checks: - Your organization. Apple asks for two proofs, such as an EIN or D-U-N-S number, a business license, a utility bill or a lease. You have 60 days after signing up to do it, and review can take up to five business days. - The location. If the place already existed on Maps, Apple may offer to verify it with a phone call to the number it has on file. You enter the four-digit code from the call. If you don't recognize that number, contact Apple Business support instead of guessing.
Keep an eye on your email during review, and make sure mail from apple.com doesn't land in spam.
After it's live
- Add a few clear photos of your storefront and work.
- Check that your hours match Google, your website and your door.
- If you change your hours on Google, change them on Apple too. The two don't sync.
Service businesses
If you go to customers and don't have a storefront, the setup may look different. Check what Apple Business offers for your type of business before you enter your home address.